Tiktok's makeup drama EXPLAINED - Video

@Fremily discuss the latest big #drama on the #tiktok #makeup scene, which is even reviving long-cancelled channels @jeffreestar and @JamesCharles

There was a time when it was a wholesome online environment where creators would post makeup tutorials, reviews, and recommendations. Now, it’s one of the most drama-filled communities online. Even those who try to stay away from the drama altogether are not immune. The latest example: the TikToker Mikayla Nogueira. Earlier this week, the 24-year-old beauty influencer uploaded a video reviewing a mascara. Soon after, she faced a tidal wave of backlash online as people accused her of wearing fake lashes to amplify the mascara’s effects, thereby providing inauthentic advice.

In the video, Noguiera stitches another creator’s video and records herself with the L’Oreal Telescopic Life mascara on one eye, saying, “This literally just changed my life. This looks like false lashes—” before stopping herself and saying, “How? What?” The words “L’Oreal Paris Partner” flash on the screen in the bottom left corner before disappearing, and she demonstrates how to use the product. “I’m speechless, and I’m not sure anyone is ever going to be able to compete with this product,” she says at the end of the video.

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