Raise Your Damn Prices! - Video

How much are you charging per hour? The answer is: probably not enough! Many painting contractors confuse being busy with being successful, leading to underpricing their services. Today, Jon & Michael break down various aspects of pricing in the painting industry, including understanding market prices, the role of sales skills, the emotional impact of the environment on customer decisions, and the importance of job costing. They explain, step-by-step, how to calculate your price by including labor costs, paint & materials, and fixed costs & overhead to make a profit. Ultimately, they encourage listeners to recognize the value they provide to customers when pricing painting projects.

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00:00 – The Importance of Pricing Right
03:36 – Understanding Market Prices vs. What You’re Worth
06:18 – Creating a Sustainable Business Model
08:32 – This is a Game-Changer for Pricing Painting Projects
11:25 – Perception of Value in the Customer's Mind
13:55 – Using Emotional Impact to Sell More
16:28 – Overcoming Pricing Fears: “If I raise my prices, I’ll sell less.”
24:29 – The Importance of Job Costing
25:56 – How to Price Painting Jobs Effectively
28:18 – 1. Understanding Labor Costs
35:25 – 2. Paint & Materials
38:26 – 3. Fixed Costs & Overhead (Accounting is Fun!)
45:27 – What is a Good Profit %?
49:57 – Why Clients Want to Hire Profitable Companies
53:21 – Takeaways



#paintingcontractor #paintingcontractors #professionalpainters