Is ACOS a Vanity Metric? (Part 1) - Video

Is ACOS a Vanity Metric? ACOS vs ACOTS

Episode 57

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CHAPTERS:

00:00 – Introduction
00:19 – Title Card
00:25 – Understanding the misunderstood metric
01:38 – Is ACOS a vanity metric?
03:20 – Case Study
05:03 – Why ACOS doesn’t look like it correlates to ACOTS?
07:10 – Why Ad type allocation matters?
11:00 – Both have Ad Cost hence the correlation
12:30 – Linear regression analysis
14:00 – Average benchmark of Ad sales to Total sales
15:45 – Pearson Correlation Coefficient
16:30 – Part 1 summary
18:03 – Final thoughts and what to do


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