How Joe Freshgoods Turned Viral T-Shirts Into a Global Brand - Video

Designer and Creative Director Joe Freshgoods takes us on a journey from selling homemade t-shirts at his high school in Chicago to breaking through as one of the hottest designers in streetwear, collaborating with brands like Lollapalooza and New Balance and even the Olympics. In this episode, he sits down with Noah Callahan-Bever to discuss how he rose from a retail employee at a local boutique to taking charge of his own clothing brand. From shirts designed for the Obamas to creating an alternate jersey for the Chicago Bears, he built a global design career all while sticking to his Chicago roots.

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