14E WANT TO IMPROVE YOUR BRAND VALUE FOR TAX ACCOUNTING? - Video

Are you a tax professional looking for more leads for less by Google?

Subscribe to the playlist, and get in touch with us at LSAforUSA.com and connect us on LinkedIn to drive qualified leads into your schedule!

Thinking about how to improve your brand value?
Imagine the power, the prestige and the increase in reputation, when your firm gets recommended by Google.

When a firm gets recommended by Google, the brand value goes through the roof.

Potential clients seek you out, because you are not only seen first, not only seen on top, but also seen with the Google badge, the google seal of approval, the green check mark. They now feel assured that yours is the right firm for them.

This Google badge, this seal of approval, gives a great first impression.

It looks pretty glamorous, and when you are only one of two or three, shown, Your job of finding new leads just got easier.

At this point, you might be thinking, ‘What about the cost’

DO YOU PAY FOR ADVERTISING?
Yes, you do. You pay through your nose.

Unlink Search Box Optimization, our secret weapon, where you don’t need to pay for advertising, with LSAs, you do.

See how businesses feel about this.

SO, WHAT ABOUT THE COST?

Surprisingly, and thankfully, allows even firms with modest budgets to perform phenomenally well. This is why we call this green check mark, Google green gold, as it is precious, and highly valuable.

You’ll be surprised, to find when we talk, that this is actually more affordable than what you’ve used until now.

We will work together in such a way, as not to just get you approved, but showing up much more often than the other accounting firms, to increase your potential for more calls.

Now that you know all about a great new option Pay Per Call Ads., Local Service Ads, let's go through the advantages first and then the disadvantages, and notes of caution.

THE ADVANTAGES:
ADVANTAGE#1 COMPARE WITH PPC
Better than PPC?

1 With PPC Ads, where you are seen on page 1 of Google, you are rotated with hundreds of others depending on how much you spend.

To illustrate, here’s what we did for Plastic Surgeons:

A practice paying more is seen 1100 times, and someone paying less is seen 11 times, automatically reducing the number of clicks, to remarkably low, making it hard to compete with the big guys with deep pockets.

Because our mission is to help our local firms thrive against the giants and win, we are offering LSA services with many additional features, some of which we will discuss later.

With LSAs, you are seen even before the PPC ads. A definite advantage over PPC Ads.

ADVANTAGE#2 THE ASSURING GOOGLE SEAL OF APPROVAL

Do you agree that someone looking for your service, in your service area, is a hot prospect, whom you want to cherish and nourish, nurture, and make them YOUR client?

This Google green check mark, seal of approval, immediately lets the hot prospect looking for your services know that you are OK to work with.

Because, you have been screened by Google, and Google actually guarantees YOU, to be a decent firm to work with.

The green checkmark is small, but everyone notices, because it is right on top of the page, and there are only 2 or 3.

ADVANTAGE#3:COMPARE TO SEO

Many tax accounting firms are hesitant to spend the resources required for SEO to be seen on Page1. SEO does have many advantages.

However when compared to SEO, LSA for tax accounting firms, is less expensive.

Because, with SEO, you are still not on top, and not seen first, by someone looking for a tax firm, as is with LSA, way before all the SEO enabled sites. SEO can get you Page1 presence, but you may still be lower down on the page, where no one ever sees you.

Since LSA puts you above SEO optimized sites, it is a definite advantage.

ADVANTAGE#4: AS MANY CALLS AS YOU CAN HANDLE.

You get to have as many calls coming into your business as you wish.

ADVANTAGE#5: YOU TAILOR THE VOLUME OF CALLS

If you get too busy or if you have something else to attend to, you can slow down the calls. We have several businesses adjusting their ad spend that way, so you are not wasting calls, and not wasting your ad spend.

Let’s see what the disadvantages are:

1 You are still seen only on a rotational basis, like PPC, so you may not be seen as much as the other higher paying firms that are stealing your leads, and therefore may not get as many calls. Sadly, there are many businesses who set up their LSAs with inexperienced ad agencies, and are not getting ANY calls.

2 You still pay for ads but at a much reduced rate and the ROI increases exponentially because now you are getting calls, not just views or clicks.

3 Not all who apply are approved by Google to be shown.

4 Not all who are approved are shown, One out of 4 may be shown.

5 You might get up to 30% of calls that are inappropriate, and you are still paying for them.

Now comes the good news.

If you never participated in LSAs, or worse still if you did, and didn't get any calls.